Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
On the web gambling operator Unibet announced today that it’s to launch an overhauled version of its online video gaming brand Maria later this month. The organization said that the overhaul would add a completely responsive front-end web site in addition to a new brand name tonality. Hence, the it would be diversified in a bid to become more attractive to both feminine and gambling that is male.
Unibet bought Maria Holdings Ltd. back 2007 for the total amount of £54 million. It shall now be rebranded as Maria Casino in every the markets it operates by mid-February. The launch is always to occur in three phases. The overhauled site went live on February 8 in Estonia. It’s become launched in the united kingdom on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What is more, it will move its offering from online bingo to casino games due to the fact latter have proved to be much more popular among gambling customers. Hence, the brand name will be able to target both male and female players.
The online casino games are offered across all available networks. The Maria Casino internet site could have its branding and logo revamped. New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of advertising for Maria, explained that even though the website is always one ‘with a touch that is feminine’ they have been now intending at expanding their customer base so that it include both male and female gambling customers. Continue reading “Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February”